Thimble
Thimble is a fast-moving business for quick-thinking insurance. We are an insurance company that provides simple business insurance solutions. As the company grows, there was a lot of room to grow our brand. I had an opportunity to explore how Thimble can visualize itself on its websites, social channels, paid ad campaigns, email, and so on.
By introducing illustrations + product icons that can be used on the website and Thimble app, it helped the end users understand the complex insurance languages. For example, the profession page that first implemented these saw an increased "Click to Quote Rate" by 16.34% and an increased quote completion rate by 22%.
Another example that you can find below is video campaigns. The paid ad video campaigns saw improved CPA on Facebook and Instagram. Not only on the paid channels, but we also put a lot of effort into our organic social channels. You can hear from our real customers through the Fast Movers Campaign at the bottom. Check out Thimble's Instagram page for more!
